Privacy Policy for ArchTools Pro

1. Introduction and Corporate Ownership Statement

Welcome to ArchTools Pro. We understand that your privacy is of paramount importance to you, and it is equally important to us. This Comprehensive Privacy Policy is designed to inform you, with the utmost transparency, about how we collect, use, store, share, and protect your personal data when you visit our website, interact with our platform, or purchase our digital tools.

Please be formally advised that ArchTools Pro is a subsidiary store that is entirely owned, operated, and governed by NOVUSTRA LLC, a limited liability company registered and operating within the United States. All data collected through the ArchTools Pro website is ultimately controlled, managed, and safeguarded by NOVUSTRA LLC. Throughout this document, any reference to "we," "us," "our," "the Company," or "the Store" refers directly to NOVUSTRA LLC acting through its subsidiary, ArchTools Pro. All intellectual property rights, databases, website infrastructure, and customer relationships are strictly reserved and held exclusively by NOVUSTRA LLC.

By accessing the ArchTools Pro website, registering for an account, subscribing to our newsletters, or purchasing our digital Procreate tools—including our Brush Libraries, Textures, Interior Assets, Floor Plans, and Layout Essentials—you are explicitly agreeing to the data practices meticulously outlined in this Privacy Policy. If you do not agree with any provision, clause, or practice described herein, you must immediately cease all use of our website and services.

2. Definitions of Key Terminology

To prevent any ambiguity and ensure that this document is comprehensible, we define the following critical terms used throughout this Privacy Policy:

• Personal Data (or Personal Information): Any information relating to an identified or identifiable natural person. This includes, but is not limited to, names, email addresses, billing addresses, financial information, and digital identifiers such as IP addresses.
• Usage Data: Data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit, the paths taken through the website, and the specific digital products viewed).
• Cookies: Small text files placed on your computer, tablet, or mobile device by a website. These files hold a modest amount of data specific to a particular client and website, designed to enhance user experience, remember preferences, and provide analytical data.
• Data Controller: The natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data. For the purposes of this website, NOVUSTRA LLC is the Data Controller.
• Data Processor (or Service Provider): Any natural or legal person, public authority, agency, or other body which processes Personal Data on behalf of the Data Controller. We utilize various Data Processors, such as payment gateways and email marketing platforms.
• The User (or "You"): The individual accessing or using the ArchTools Pro website, or the company, or other legal entity on behalf of which such individual is accessing or using the website.

3. The Scope of Information We Collect

To provide you with premium digital architectural tools and a seamless user experience, NOVUSTRA LLC must collect several distinct categories of information. We collect this data systematically and divide it into information you willingly provide to us and information our systems automatically compile.

3.1. Information You Voluntarily Provide

When you interact directly with ArchTools Pro, we collect the exact information you input into our systems. This predominantly occurs during the checkout process, account creation, or when contacting customer support.

• Account and Identity Data: If you choose to create a customer account to keep track of your digital downloads, we require your first name, last name, and a valid email address. You will also be required to generate a secure password, which is stored in a heavily encrypted, one-way hash format that cannot be read by our staff.
• Financial and Billing Data: When you purchase our Brush Libraries, Interior Assets, or other digital products, you must provide billing information. This includes your full name, billing address (street, city, state/province, ZIP/postal code, country), and payment details. Crucial Note: NOVUSTRA LLC does not directly store your sensitive credit card numbers or PayPal login credentials on our servers. All financial transactions are processed securely through industry-leading, PCI-DSS compliant third-party payment gateways (such as Stripe or PayPal). We only receive cryptographic tokens and the last four digits of your card for verification and receipt-generation purposes.
• Communication Data: If you send an email to Support@ArchToolsPro.com to inquire about a Floor Plan template or request troubleshooting for a Procreate brush installation, we collect your email address, the contents of your message, any attachments you provide (such as screenshots or screen recordings of your iPad), and our subsequent replies. This historical data is retained to ensure continuity in customer service and to resolve future disputes.
• Marketing and Preference Data: If you opt-in to receive our newsletters, promotional offers, or updates regarding new Layout Essentials, we collect your email address and your expressed preferences regarding the types of marketing materials you wish to receive.

3.2. Information We Automatically Collect (Usage Data)

The moment you navigate to the ArchTools Pro website, our servers and integrated third-party analytics tools begin gathering logistical and technical data regarding your visit. This data collection is essential for maintaining server health, optimizing website performance, and understanding our market demographics.

• Log Files and Network Data: We automatically record standard server log information. This includes your Internet Protocol (IP) address, your Internet Service Provider (ISP), the exact date and time of your visit, the pages you viewed on our site, the time spent on those specific pages, the referring website that led you to ArchTools Pro, and the exit page from which you left.
• Device and Software Information: Because our products are highly specialized software tools, understanding our users' hardware is critical. We collect generalized data regarding the device you are using to access our store (e.g., desktop computer, mobile phone, or Apple iPad), your operating system (e.g., Windows, macOS, iOS), your browser type and version (e.g., Chrome, Safari, Firefox), and screen resolution.
• Behavioral and Interaction Data: We utilize analytical tools to track how you interact with our website. This includes heatmapping (recording where users click or scroll on a page), tracking which specific digital products (such as a specific Texture pack) are added to or removed from shopping carts, and monitoring the abandonment rate of the checkout process.

4. The Purposes and Legal Basis for Data Processing

NOVUSTRA LLC does not collect your data aimlessly. Every piece of information gathered by ArchTools Pro is utilized for highly specific, legally justifiable, and operationally necessary purposes. We process your data under the following legal bases: fulfilling a contract, legitimate business interests, legal compliance, and your explicit consent.

4.1. Fulfillment of Contract and Order Processing

When you purchase a digital product, you enter into a contract with NOVUSTRA LLC. We use your Personal Data to:

• Process your financial transaction securely.
• Instantly deliver the purchased digital files (such as ZIP files containing Procreate brushes or Floor Plan stamps) to your provided email address.
• Generate legally compliant invoices and purchase receipts.
• Provide necessary post-purchase customer support, including troubleshooting file extraction or guiding you on importing assets into the Procreate application.

4.2. Legitimate Business Interests and Service Improvement

To remain competitive and ensure ArchTools Pro remains a premier destination for interior designers and architects, we use your data to:

• Analyze site traffic and user behavior to optimize website navigation, loading speeds, and overall user interface (UI) design.
• Identify which digital products are most popular, allowing us to direct our creative resources toward developing new, highly-requested tools (e.g., expanding a highly successful Interior Asset pack).
• Detect, prevent, and mitigate technical glitches, server crashes, and broken download links.
• Maintain the security of our network by monitoring for unusual activity, DDoS attacks, unauthorized access attempts, and fraudulent transactions (such as identifying IPs associated with excessive, fraudulent chargebacks).

4.3. Marketing and Promotional Communications (With Consent)

With your explicit, opt-in consent, we utilize your email address to:

• Send you notifications about new product launches, such as a newly developed architectural Brush Library.
• Provide exclusive discount codes, seasonal sale announcements, and promotional bundles.
• Deliver educational content, tutorials, and tips on how to maximize the utility of your purchased ArchTools Pro products within the Procreate ecosystem.
• Opt-Out Right: You possess the absolute right to withdraw your consent for marketing communications at any time. Every promotional email we send contains a highly visible "Unsubscribe" link at the bottom. Clicking this link will immediately and automatically remove you from our marketing database, though you will still receive vital transactional emails (such as purchase receipts or security notices).

4.4. Compliance with Legal and Regulatory Obligations

As a registered US limited liability company, NOVUSTRA LLC is bound by various local, state, federal, and international laws. We may process and retain your data to:

• Comply with complex tax reporting requirements, accounting standards, and financial audits.
• Respond to lawful subpoenas, court orders, or requests from law enforcement agencies.
• Enforce our Terms of Service, our Return and Refund Policy, and aggressively protect our intellectual property rights against piracy and unauthorized distribution of our digital assets.

5. Comprehensive Cookie Policy and Tracking Technologies

ArchTools Pro employs Cookies, Web Beacons, Pixels, and similar tracking technologies to track activity on our service and hold certain information. This section provides an exhaustive breakdown of how we utilize these technologies.

5.1. Types of Cookies We Utilize

• Essential / Strictly Necessary Cookies: These cookies are the absolute bedrock of our website's functionality. Without them, you would be unable to add an item to your cart, navigate between pages securely, or log into your account. Because they are strictly necessary for the delivery of the service you requested, they cannot be disabled.
• Performance and Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are the most and least popular and observe how visitors move around the site. We frequently utilize Google Analytics for this purpose. The data collected is aggregated and therefore anonymous.
• Functional Cookies: These cookies enable the website to provide enhanced functionality and personalization. For example, they may remember your region, language preference, or keep you logged into your account between browsing sessions so you do not have to repeatedly enter your password.
• Targeting and Advertising Cookies: These cookies may be set through our site by our advertising partners (such as Facebook/Meta Pixels or Google Ads). They may be used by those companies to build a profile of your interests and show you relevant advertisements for ArchTools Pro on other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.

5.2. Your Control Over Cookies

You maintain ultimate control over the cookies stored on your device. Most modern web browsers (Chrome, Safari, Firefox, Edge) allow you to manage your cookie preferences. You can configure your browser to entirely refuse all cookies, to accept only certain types of cookies, or to prompt you every time a website attempts to place a cookie on your device.

Please be aware that if you aggressively disable all cookies—specifically the Essential Cookies—the ArchTools Pro website will fail to function correctly. You will likely be unable to complete the checkout process or download your digital products.

6. Data Sharing, Disclosure, and Third-Party Processors

NOVUSTRA LLC operates under a strict principle of data minimization and confidentiality. We emphatically state that we do not, under any circumstances, sell, rent, or lease your Personal Data to third-party data brokers, marketing agencies, or unrelated businesses for profit.

However, to operate a complex, modern e-commerce storefront, we must share specific, limited data with trusted Third-Party Service Providers (Data Processors) who perform critical business operations on our behalf. We share your data only under the following strictly controlled circumstances:

6.1. Essential Service Providers

We share data with entities that provide the infrastructure necessary for ArchTools Pro to exist. These include:

• Payment Gateways: As previously mentioned, we share transaction data with secure payment processors (e.g., Stripe, PayPal) solely to authorize credit cards, process payments, and manage refunds.
• Web Hosting and Cloud Storage: Our website files, databases, and the digital products themselves (the ZIP files containing your Procreate tools) are hosted on secure servers managed by enterprise-grade hosting providers.
• Email Delivery Services: To reliably send you order confirmations, download links, and marketing newsletters (if you opted in), we utilize reputable email service providers (e.g., Mailchimp, Klaviyo, or SendGrid). We only share your name and email address with these entities.
• Customer Support Platforms: If you contact Support@ArchToolsPro.com, your email and its contents may be routed through a dedicated customer service helpdesk software designed to organize and track support tickets efficiently.

6.2. Analytics and Performance Partners

We share anonymized, aggregated usage data with analytics providers, primarily Google Analytics, to comprehend website traffic patterns. These providers utilize their own cookies to track your interactions with our site, but they do not receive your name, email, or billing information from us.

6.3. Legal Disclosures and Protection of Rights

NOVUSTRA LLC reserves the absolute right to disclose your Personal Data if we are legally compelled to do so. We will share your information with law enforcement, government officials, or other third parties when:

• We are required to do so by a subpoena, court order, or similar legal procedure.
• We believe in good faith that the disclosure of personal information is strictly necessary to prevent physical harm, severe financial loss, or to report suspected illegal, fraudulent, or malicious activity (such as organized digital piracy of our products).
• It is necessary to enforce our Terms of Service, defend ourselves in litigation, or protect the property, rights, and intellectual property of NOVUSTRA LLC and ArchTools Pro.

6.4. Corporate Restructuring or Business Transfers

If NOVUSTRA LLC undergoes a significant business transition, such as a merger, acquisition by another company, or the sale of all or a portion of its assets (including the specific sale of the ArchTools Pro subsidiary), your Personal Data will likely be among the assets transferred. We will notify you via prominent notice on our website and via email before your Personal Data is transferred and becomes subject to a different, newly implemented Privacy Policy.

7. Comprehensive Data Security Measures

NOVUSTRA LLC takes the security of your Personal Data with extreme seriousness. We have implemented a robust, multi-layered framework of technical, administrative, and physical security measures designed to safeguard your information from accidental loss, unauthorized access, alteration, theft, and malicious destruction.

• Encryption Protocols: All data transmitted between your browser and the ArchTools Pro servers is encrypted using standard Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption technology. This ensures that sensitive data, especially during the checkout process, is intercepted as unreadable, cryptographic noise.
• Payment Security: By utilizing strictly PCI-DSS (Payment Card Industry Data Security Standard) compliant third-party processors, we ensure that your raw credit card numbers are handled in environments subject to the highest tiers of global financial security auditing.
• Access Controls: Access to the back-end databases of ArchTools Pro is strictly limited on a "need-to-know" basis. Only specifically authorized personnel within NOVUSTRA LLC who require the information to perform a specific job (e.g., customer service resolving a download issue, or a server administrator fixing a bug) are granted access to personally identifiable information.
• Vulnerability Assessments: We regularly update our website software, plugins, and server infrastructure to patch known security vulnerabilities and protect against evolving cyber threats, such as SQL injections or Cross-Site Scripting (XSS) attacks.

Disclaimer: Despite our exhaustive efforts, it is a universal truth of the digital age that no method of data transmission over the Internet, and no method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, NOVUSTRA LLC cannot guarantee its absolute, infallible security against highly sophisticated, state-sponsored, or unprecedented cyber-attacks.

8. Data Retention Policies

We will retain your Personal Data only for as long as is strictly necessary for the purposes set out in this Privacy Policy. The specific retention periods are dictated by the type of data and the reason it was collected:

• Account Information: If you create an account, we retain your data for as long as your account remains active. You may request account deletion at any time.
• Transaction and Billing Data: Due to stringent federal and state tax laws, auditing requirements, and accounting standards, NOVUSTRA LLC is legally obligated to retain records of financial transactions, invoices, and purchase histories for a minimum of seven (7) years.
• Customer Support Records: Correspondence with Support@ArchToolsPro.com is typically retained for three (3) years to ensure continuity in service, manage ongoing disputes, and train support staff.
• Marketing Data: We retain your contact information for marketing purposes until you explicitly withdraw your consent by unsubscribing. Once you unsubscribe, we retain a suppressed version of your email address solely to ensure we respect your opt-out request and do not accidentally email you in the future.

9. International Data Transfers

NOVUSTRA LLC is headquartered in the United States, and the primary servers hosting ArchTools Pro are located within the United States. If you are accessing our website and purchasing our digital tools from outside the United States—such as from the European Economic Area (EEA), the United Kingdom, Canada, or Australia—please be advised that your information will be transferred to, stored, and processed in the United States.

The data protection and privacy laws in the United States may differ significantly from, and may not be as comprehensive as, the laws in your country of residence. By providing us with your data and completing a purchase, you explicitly consent to this transfer, storing, and processing. When transferring data from the EEA or the UK to the US, NOVUSTRA LLC relies on recognized legal mechanisms, such as Standard Contractual Clauses (SCCs) where applicable with our third-party processors, to ensure an adequate level of data protection.

10. Your Comprehensive Privacy Rights

Depending on your geographic location and citizenship, you may be granted specific, legally enforceable rights regarding your Personal Data under various international and domestic frameworks, such as the General Data Protection Regulation (GDPR) in Europe, or the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) in the United States. NOVUSTRA LLC is committed to honoring these rights globally.

10.1. Rights Under the GDPR (For EEA and UK Residents)

If you reside in the European Economic Area or the United Kingdom, you possess the following rights regarding your data:

• The Right to Access: You have the right to request copies of the precise Personal Data we hold about you.
• The Right to Rectification: You have the right to request that we correct any information you believe is entirely inaccurate or complete information you believe is incomplete.
• The Right to Erasure ("Right to be Forgotten"): You have the right to request that we securely erase your Personal Data, under certain conditions. Please note that an erasure request will result in the deletion of your account and the permanent loss of access to your digital download links for previously purchased Procreate tools. Furthermore, we may retain certain transaction data if legally required for tax purposes.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You have the right to vehemently object to our processing of your personal data, particularly regarding direct marketing.
• The Right to Data Portability: You have the right to request that we transfer the data we have collected directly to another organization, or directly to you, in a structured, commonly used, and machine-readable format.

10.2. Rights Under the CCPA/CPRA (For California Residents)

If you are a resident of the State of California, you are granted specific rights regarding your personal information:

• The Right to Know: You have the right to request disclosure of the specific pieces and categories of personal information we have collected about you, the categories of sources for that information, the business or commercial purposes for collecting the information, and the categories of third parties with which the information was shared.
• The Right to Delete: You have the right to request the deletion of personal information we have collected from you, subject to certain legal exceptions (e.g., if we need the data to complete the transaction for which the personal information was collected, or to comply with a legal obligation).
• The Right to Opt-Out of the Sale or Sharing of Personal Information: You have the right to direct a business that sells or shares personal information about you to third parties not to sell or share your personal information. As stated emphatically in Section 6, NOVUSTRA LLC does not sell your personal information.
• The Right to Non-Discrimination: You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights conferred by the CCPA/CPRA. We will not deny you goods, charge you different prices, or provide a lower quality of goods or services if you exercise your rights.

10.3. Exercising Your Rights

To exercise any of the rights detailed above, you must submit a verifiable "Data Subject Access Request" (DSAR) to us. Please email your formal request to:

Email: Support@ArchToolsPro.com Subject Line: Data Privacy Request - [Your Full Name]

To protect your privacy and security, we are legally required to verify your identity before granting access to your data or processing a deletion request. We may ask you to confirm details related to your past purchases, verify the email address on file, or provide further identification. We have one month (under GDPR) or 45 days (under CCPA) to respond to your verifiable request.

11. Children's Privacy and COPPA Compliance

The ArchTools Pro website, and the professional-grade digital architectural tools sold herein, are explicitly designed, marketed, and intended strictly for use by adults, professionals, and individuals over the age of 18.

We do not knowingly, intentionally, or willfully collect personally identifiable information from anyone under the age of 13. We are fully compliant with the Children's Online Privacy Protection Act (COPPA) of the United States. If you are a parent, legal guardian, or recognized authority and you are aware that your child or minor dependent has provided us with Personal Data without your explicit consent, please contact us immediately at Support@ArchToolsPro.com. Upon verification, we will take immediate and decisive steps to permanently remove that information from our servers and databases.

12. External Links to Third-Party Websites

Our service may contain links to other, external websites that are not operated, controlled, or governed by NOVUSTRA LLC. For example, we may link to a YouTube tutorial demonstrating how to use our Layout Essentials, or to the official Apple website regarding iPad specifications.

If you click on a third-party link, you will be instantly directed to that third party's site. We strongly and proactively advise you to review the Privacy Policy of every site you visit. We have absolutely no control over, and assume zero responsibility for, the content, privacy policies, data collection practices, or terms of service of any third-party sites or services.

13. Amendments, Revisions, and Updates to This Policy

The digital landscape, privacy laws, and e-commerce regulations are in a constant state of flux. Therefore, NOVUSTRA LLC reserves the absolute, unmitigated right to update, revise, amend, or entirely rewrite this Privacy Policy at our sole discretion, at any time, and without prior direct notice to you.

However, we are committed to transparency. We will notify you of any changes by posting the new, updated Privacy Policy directly on this page. We will also boldly update the "Effective Date" at the very top of this document. For highly significant, material changes to how we treat your Personal Data, we may also provide a prominent notice on the ArchTools Pro homepage or send a notification to the primary email address specified in your account.

You are strongly advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective immediately upon being posted on this page. Your continued use of the ArchTools Pro website following the posting of any revised policy constitutes your absolute and binding acceptance of the updated terms.

14. Official Contact Information for Privacy Concerns

If you have any questions, concerns, complaints, or require further clarification regarding this Comprehensive Privacy Policy, our data collection methodologies, or if you wish to exercise your legal data privacy rights, we mandate that you contact our dedicated support and compliance team.

Please direct all formal inquiries to:

Email: Support@ArchToolsPro.com

A representative from NOVUSTRA LLC will thoroughly review your inquiry and endeavor to respond with a comprehensive resolution in a timely, professional manner. Thank you for placing your trust in ArchTools Pro.